/market-research
Stop guessing about the people you're pitching to
You're not writing a McKinsey deck — you're finding the three concrete things about your buyer's day that change how you build. Where the money is, how decisions actually get made, what's currently good enough. Boring on paper, decisive in practice.
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Understand the space before you're in it
Before you write a line of code, you need to know if the market is real. The advisor researches market size, growth signals, and the forces shaping your category — with prompts calibrated to how B2B and B2C markets actually work, not a one-size-fits-all template. The output is a structured picture of the landscape you're entering, not a search summary.
Know who buys, how they buy, and why
Markets are made of people with specific behaviors — how they discover solutions, what triggers a purchase, who holds budget and who just uses the product. The advisor maps your customer segments and buying dynamics so your positioning has a foundation beyond intuition. The difference between a pitch that lands and one that doesn't is usually here.
Everything that matters, nothing that doesn't
The full research lives in a structured artifact you can revisit. The condensed version — a market brief — distills it to the facts a founder actually reaches for: market size, pricing norms, the two or three dynamics that will shape every major decision. Short enough to read in two minutes. Grounded enough to use in every investor conversation.
startup superpowers